Role Summary/Purpose:
Synchrony is seeking a strategic, innovative Vice President of ISV Channel Marketing Leader to build and scale a channel focused on Independent Software Vendors (ISVs) within the Home & Auto segment, with direct responsibility for Home Specialty ISV partners. This role will lead the development and execution of ISV channel marketing strategy across priority platform partners (e.g., ServiceTitan, WEX, Housecall Pro) and new partners in the business development pipeline. The VP will drive B2B2C growth by influencing ISV partner teams while also driving dealer/merchant acquisition, enablement, and activation inside ISV platform environments.
Success in this role requires a strong leadership presence, comfort operating from executive-level strategy to hands-on execution, deep cross-functional collaboration, and working knowledge of technical integration models to translate product capabilities into compelling, compliant partner and dealer experiences.
Essential Responsibilities:
- Channel Strategy & Vision: Lead ISV channel marketing strategy and program execution for Home Specialty ISVs within Home & Auto, establishing ISVs as a scalable distribution channel and differentiated route to market for Synchrony financing solutions.
- Channel Growth (Acquisition, Enablement, Activation): Drive B2B2C growth across key ISV ecosystems by accelerating dealer acquisition, integration enablement, and dealer activation within ISV platform environments.
- Strategic Partner Marketing Leadership: Serve as the marketing leader for priority ISV partners (including ServiceTitan, WEX, Housecall Pro), building repeatable joint marketing operating plans that drive measurable adoption, utilization, and mutual partner growth.
- Value Proposition & Positioning: Shape the partner and dealer value proposition for embedded financing inside ISV environments, translating Synchrony product strengths and platform capabilities into clear, actionable messaging, sales enablement, and in-platform merchandising.
- Channel Playbooks & Go-to-Market Execution: Drive channel development and innovation by establishing scalable playbooks for launches, partner onboarding, dealer acquisition campaigns (including use of ISV and OEM partner lists where applicable), lifecycle enablement, and activation programming.
- Business Development Support (or New Partner Expansion): Influence and support business development pipeline efforts by contributing to partner pitches, narrative development, early GTM planning, and cross-functional readiness for new ISV launches and expansions.
- Cross-Functional Leadership & Governance: Lead cross-functional execution through influence across Product, Technology, Sales, Marketing counterparts, Legal/Compliance, Analytics, Governance, and Corporate Affairs (including PR and Events), ensuring alignment, speed, compliant delivery and establishing operating rhythms and new ways of working with partners.
- Innovation & AI Enablement: Advance AI adoption and new ways of working by championing AI-enabled tools and approaches (e.g., campaign development acceleration, personalization, testing/optimization, insights generation, workflow automation) to improve performance and operating efficiency.
- Platform, Product & Solution Fluency: Maintain working knowledge of Synchrony platform capabilities and integration approaches (including Synchrony APIs and EHS/UniFi) and apply strong product/capability knowledge to translate technical concepts into partner-ready positioning, go-to-market plans, and dealer enablement strategies within ISV environments, including (as applicable) Revolve, Pay Later (installment), MPQ (combined revolve and installment offering), Quickscreen, and other Home & Auto financing capabilities.
- Budget & Performance Management: Own ISV marketing budget and performance management, for ISV marketing and events; establish measurement frameworks and optimize spend based on results.
- Strategic Events & Executive Engagement (ISV Partners): Lead end-to-end strategy and implementation for key ISV partner events and experiences, owning Synchrony's coordinated event plan, brand presence, sponsorship/booth strategy, product demos, executive and partner engagement planning, internal stakeholder orchestration, and post-event performance measurement. This includes serving as the business owner for Synchrony's presence at ServiceTitan Pantheon (event attendance ~7K) and scaling a repeatable events playbook across other priority ISV partners.
- People Leadership & Talent Development: Lead and develop a high-performing team, including one direct report, ensuring clear priorities, coaching, and operational excellence across all deliverables and partner commitments.
- Measurement, Insights & Optimization: Partner with Sales and Analytics to define KPIs, dashboards, and reporting cadences; synthesize insights for senior leadership and optimize partner plans, campaigns, and budget allocation based on performance.
- Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
- Bachelor's Degree or, in lieu of a degree, a high school equivalent and 11+ years of marketing experience within the credit card industry plus:
- 7+ years of experience in marketing, channel/partner marketing, platform/ISV ecosystem marketing, fintech, or related growth roles.
- 5+ years of leadership experience, including people leadership and/or leading complex cross-functional initiatives with senior stakeholders.
- Demonstrated success building and scaling partner/channel marketing programs (e.g., ISVs, marketplaces, SaaS ecosystems, alliances, embedded finance, co-marketing).
- Proven ability to operate at both high-level strategic and hands-on execution levels in a fast-paced, evolving environment.
- Strong executive communication, stakeholder management, and relationship-building skills across internal and external audiences.
- Working knowledge of digital integration concepts (e.g., API-enabled workflows and enterprise integration approaches such as EHS/UniFi) with the ability to translate technical capabilities into customer, dealer, and partner value.
- Strong analytical orientation with experience defining KPIs, measuring performance, and using insights to optimize channel strategy and marketing investments.
- Travel 20-30% as required.
- Ability and flexibility to travel for business as required
Desired Characteristics:
- Master's Degree.
- Experience marketing within Home Specialty, field services, or merchant ecosystems (contractors/dealers) and/or familiarity with field service management software environments.
- Track record of building repeatable launch and enablement playbooks that scale across multiple partners.
- Demonstrated experience driving AI-enabled marketing transformation and operating model improvements.
- Strong operational rigor (prioritization, governance, risk management) balanced with innovation and speed.
- Highly collaborative leader with a strong sense of ownership and accountability.
Grade/Level: 12
The salary range for this position is
110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Our Way of Working:
We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events.
*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.
Eligibility Requirements:
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
- You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard - but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We're proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
- Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
- If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
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